Being self-employed is extremely rewarding. It can also be a challenge.
Often the difference is the type of client you have.
The better your clients are, the more rewarding your business feels and the happier you are.
So, doesn't it makes sense to create a strategy to find great clients?
Of course it does!
Here are a few tactics to consider.
One of the best ways to find people you enjoy working with is to meet them by networking - either local or online.
Sometimes you click right away with another business owner.
A simple, “I’d love to see how we can work together” may end up producing profitable results for years to come.
Networking both online and off is a fantastic way to find great clients.
In fact, you will likely find that networking is the best source of ideal clients for your VA business.
Spread the Word
Put the word out about your business.
Let your friends, family and associates know that you’re looking to add two or three quality clients to your schedule. (make sure they know what you do!)
You might be surprised at what you find.
You may end up with more quality clients than you have time for.
When you find clients that you enjoy working with, ask them for referrals.
People tend to be attracted to like-minded individuals and clients referred from existing clients tend to be of the same caliber. In short, good clients refer good clients.
And often if you are working with a client you love, you learn quickly about their industry - and where more great clients are not far behind.
Consider offering a referral program for your business. Reward customers for their referrals by giving them a credit towards their own work, or even a gift card or a small gift. (I love Send Out Cards brownies!). Let them know you appreciate their referrals.
Consider forging partnerships with other business owners that you enjoy working with.
For example, if you’re a virtual assistant who provides social networking management you might partner with someone who creates social networking graphics.
Together you could offer a complete social networking package.
Before You Begin Searching For More Great Clients
There are a few steps to take before you begin searching for more VA clients. Taking these steps will ensure you’re attracting the type of client you want. It’ll also make sure you can accommodate their needs.
1. Make sure you have room in your schedule for them. If not, consider eliminating some of clients or tasks from your calendar. You want to make sure you can meet the needs of your new clients.
2. Identify exactly what you want in a client. What makes a client great to work with? What are you looking for? Are they easy to communicate with? Do they provide minimum instruction? Do they pay well? Define what makes a good client.
3. Take steps to make sure that your existing clients and any new clients know how much you appreciate them. Create a customer appreciation strategy. Finding those great clients is only the first step. You want to make sure to keep them too.
Finding great clients isn’t difficult.
Know what you’re looking for.
Don’t hesitate to ask for new clients.
Pay attention to the service you provide.
A good VA client can stick with you for years.
It’s worth the time and effort to show your appreciation.