Your Marketing Plan Goals Check Up

Your Marketing Plan Goals Check Up

It’s a good idea to check where you’re at in terms of your marketing plan goals and objectives. Some people check weekly, others do it every month – but you should definitely check at least once per quarter.

Your goals might include revenue, number of sign-ups to your list, number of products sold, number of visitors to your website and blog – and so on. Regardless of what you measure, you want to make sure you take time out regularly to see how you’re doing.

You’re rocking!

If you are humming right along and reaching your objectives - that’s fantastic.

Some questions to ask yourself:

• Have you been working like a mad dog to reach your objectives and can you now slow down a bit?
• If you are easily managing your current level of marketing, are there a couple new tactics that you’d like to add to the plan?
• If there’s extra revenue, is it time to hire a Virtual Assistant, bookkeeper, or other help to free up your time to work on new ideas, products and
services? Or to be able to service the extra clients and business your marketing is bringing in?

You’re sucking!

The reason we have goals and objectives is so we know if we’re meeting them – or not. If you’re not, don’t despair! There are a few things that could be impacting this and you can tweak or change these.

Some questions to ask yourself:

• Have you been doing the tactics on your marketing plan consistently? Did you fall off of your plan?
• Does your plan have enough marketing tactics or are you relying on only one strategy?
• Are you giving prospects enough different ways to reach you?
• Does your marketing message come across loud and clear in all your communications (website, sales letters, emails, ezine, blog, etc.)
• Did you add any new services or products?
• Does your marketing plan have tactics that work off of and build on each other?
• Has your target market or niche changed? Is your marketing still aimed at the “right” market?
• Has there been any dramatic change in the competitive environment that could be impacting you?
• Where in the marketing process are you falling down? Attracting new leads? Converting into clients? Keeping clients?
• Do you need to revise or create new marketing materials? Update your website content? Do an overhaul of your ezine?
• Have you given enough time for the marketing tactics to work? Some tactics take longer to show results than others.

Incorporate regular assessments of your marketing plan goals and progress into your business workdays. There are lots of variables that can affect your success, and by being proactive you can keep on top of any changes, good or not-so-good, and keep heading upwards and onwards!

 

You Need A Marketing Plan - Period!

All virtual assistants need a marketing plan! A marketing plan makes your marketing more effective which means your business is more successful.

Most VAs do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient.

Below are all the good reasons you need to have a marketing plan. As you read these reasons, you'll probably think to yourself, "I know this, this is common sense or I've heard this before".

And you're right, but I would like you to REALLY see yourself and your business enjoying these benefits and reaping these rewards of having a marketing plan – and implementing it.

1. Easy for you take action

A marketing plan makes it easier to do your marketing because it helps you market consistently. Anything we do on a regular basis becomes much simpler and faster to do. You also get into action because a plan will break your marketing tasks down into smaller steps or chunks. You feel less overwhelmed about tackling each task and therefore, can reduce your procrastination too!

2. Save you time and money

Taking the time to sit down and create a marketing plan will save you time and money in the long run. That's because you don't have to waste time scrambling around every time you try a new marketing activity – your marketing plan lays out the steps you need to take.

A plan also helps you be more focused which means you work smarter and faster. Being focused also means that you don't get distracted and waste time and money on tactics that seem like a good opportunity but don't really fit your marketing goals outlined in your marketing plan.

3. Help you keep customers

Because your plan keeps you focused and saves time, you don't have to sacrifice client relationships due to inability to make time to follow-up with customers or create new products and services that would appeal to your clients.

4. Bring in more prospects and clients

Having a marketing plan ensures that you constantly are attracting new leads and clients, because you're actually marketing your business! There is no way around it – marketing is how you grow your business.

5. Help you run a successful and profitable business

A marketing plan will give you time, money, freedom and focus – all necessary ingredients to a successful business. It will also save your sanity and reduce your stress – so you can enjoy your work and your business!

 

What exactly is marketing?

If you do not understand what marketing is, you will not be able to market well.

It makes sense - doesn’t it? How can you successfully do something if you’re not even sure what that “something” is?

If you ask business people to define marketing, you’ll get as many different answers as there are types of companies. Some people will start spouting jargon like the 4Ps of marketing, or go into detail about the different components of a marketing plan.

Others will say it’s all about sales and some will rhyme off different marketing theorems.

Some people will say that marketing is the activities involved in making sure that you meet the needs of your customers and get appropriate value in return.

All of these are correct but they are concerned more with the mechanics of what marketing is, not the underlying principle or philosophy of marketing.

The whole reason behind marketing, particularly in a service business such as a VA business, is to build a relationship between the person who needs something (the problem) and the person who offers something (the solution).

Build a connection with your clients and your prospective customers - that’s marketing!

You may already have a well known reputation in your niche market. Or maybe you want to grow your business and attract some new people and markets. Or you may be starting off with a great attitude but no one really knows anything about you.

Regardless of where you are at right now, your marketing must accomplish the same thing – build a relationship and make a connection. Where it differs for someone who has been in business awhile versus a new company is in the marketing strategies you employ.

Marketing is not about getting someone to buy something from you. It’s not about “getting” at all, but instead it’s about “giving” – your experience, your help, your encouragement, your knowledge.

By building a relationship, you allow the prospective client or current customer to get to know, like and trust you. Only then will they sign up for one of your assistant packages.

And if you keep building the connection and providing valuable information, these people will keep working with you. That’s how you build a successful and lasting business.

Just look at yourself - do you spend lots of money with people you dislike, don’t trust or have no respect for? I highly doubt it – I certainly don’t. So why would it be any different for people who are in need of your services and products? They will only become, and stay, customers if you build a relationship with them.

 

Ideas to Help Market your Small Business

by Janice Byer

Here are some great ideas to help market your small business. The nice thing about them is they don’t require you to re-mortgage your house in order to make them doable.

A Company Website: This form of marketing just keeps on giving ….24/7.

Signs in/on your vehicle: A moving bill-board. What Better way to expand your exposure.

Join your local business association: Your membership will give back in more ways than one.

Iron on Transfers: Why not have you and the kids as walking advertisements. The kids will love it.

Keep in touch marketing: You are reading one form right Now.

Articles and Press Releases: Get recognized as an expert in your field by helping others.

Pin up Flyers: Let your neighbours know you are in business And offer them a discount.

Networking: I know, I am always bringing this subject up, but I truly believe in its power to help increase business.

Testimonials: Let those who may be skeptical, know how happy your clients are.

No matter which marketing efforts you use, keep track of your results. Ask clients how they heard about you.

Put your imagination to work instead of your wallet and watch the business roll in.

Janice Byer, owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net) provides professional, creative and affordable virtual office assistance and small business website design. She is a Certified Canadian Virtual Assistant (CCVA), Master Virtual Assistant (MVA) and co-founder of the Canadian Virtual Assistant Connection. She is also the author of Surfin’ The Net – Docu-Type’s Virtual Collection of Links, (http://www.docutype.net/SurfinTheNet/linksebook.htm) which is filled with the secrets of her success. Visit her website for more information and to get your copy.