Marketing Activities You Need to Schedule

Marketing Activities You Need to Schedule

Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people.

There are several formats that people use to schedule things – to- do lists, activity lists, calendar items, list of projects, sticky notes all over their desk, and so on. It doesn't really matter how you do it as long as it works for you.

There are going to be three general types of marketing activities that you'll want to put into your schedule:

Ongoing everyday marketing activities include those that you do regularly.

Some examples are:

1. writing your ezine

2. adding new auto-responders to your email series

3. writing blog posts

4. contributing to online forums and blogs

5. networking events

6. writing content for your monthly teleseminar

7. adding content to your website

8. writing articles for submission

9. checking your website analytics

10. communicating with your affiliates

11. sending out press releases

12. networking on social media sites such as Facebook and Linked In

Specific one-time projects would be marketing tactics that occur as a special or one-time opportunity. For example:

1. a workshop you're putting on

2. creating a new product

3. setting up a referral program

4. a joint venture with another company

5. flushing out the specifics of a new service you're going to offer

6. a speaker series you've been invited to share at

7. setting up your affiliate program

8. running a special promotion

9. writing a book

10. a new website

11. setting up a blog

Time set aside for idea generation is important. You need to schedule this in just like any other marketing activity. Things you'll "think" about during this time can include:

1. researching possible joint venture partners

2. thinking about ideas for a new product, service or book

3. taking a look at some colleagues websites and blogs to see what they are up to

4. daydreaming about the direction you'd like your company to go

5. brainstorming about your professional and personal goals

Write down a list of all the different marketing activities you currently do and start scheduling them into your calendar and to-do lists. Make sure you look at your schedule first thing in the morning and different times throughout the day to make sure that you're staying on course.

Commit to your marketing by having a schedule and you'll see your business grow and attract new and old clients on a consistent basis.

Make Your Marketing Calendar Work For You

A very important part of doing a marketing plan is to also have a marketing calendar.

This is where you’ll put in all the important dates and milestones for your action plan – so that you can keep track of what you need to do and when you need to do it.

Activities that will be on your marketing calendar include:

• Date your ezines or newsletters go out
• Dates of teleseminars when you’re hosting and/or are a guest
• Dates of emails going out to your list – both autoresponders and broadcasts
• Dates you are submitting your articles
• Dates of blog posts

• Dates for sending out Facebook group invitations
• Dates for speaking engagements

• Dates of networking events

It’s great that you have a marketing calendar but now you need to do a couple more things to make sure it works for you. You don’t want to have wasted your time putting together a marketing plan and calendar if you don’t actually use your calendar!

Put your calendar somewhere that you’ll see it every day! Put it on your bulletin board or in a prominent place on your desk. If you use an electronic calendar, make sure it pops up first thing in the morning.

You want to be able to see this calendar all the time – as it will be a reminder of the actions you need to take. This calendar is your marketing To Do list and as such, it’s vital you look at it all the time.

As well, you can have electronic reminders set up so that you have help remembering the tasks and when there are due!

Look ahead – at the next week, month and quarter. When we’re using our calendar as a To Do list we can sometimes keep our nose buried in that particular day. But it’s also good to look ahead at what’s coming up, to see if things need to be shifted or changed.

Every Friday I look ahead to the upcoming week so I get a feel for the next week’s activities. I also usually pick one day each month to look forward to the next month and next quarter – to take a look at the bigger picture and also to see if anything needs to be tweaked. Don’t forget to make the corresponding changes in your calendar.

It may sound like a lot of work, but believe me – it’s essential to have a marketing calendar and use it daily. You’ll lessen your chances of missing deadlines, double-booking activities and events, sending too many emails out at once – and your stress level!