Why Every VA Needs An Online Presence

Why Every VA Needs An Online Presence

Building a VA business? Great! Congratulations! Being self-employed is a fulfilling and rewarding lifestyle. Before you get too far into that business plan, are you planning on having a website? If you’re going to be a virtual assistant, you need one. Here’s why:

Your Clients are Online

You’re a virtual assistant. Emphasis on virtual. That means your business operates online. Via the internet, email and perhaps instant messaging and conferencing. If you’re without an online presence, you’re missing out on clients. The majority of your clients will be online business owners. That means they’re very Internet focused. They’ll turn to the internet first to search for a provider.

Now that’s not to say that you won’t have local clients. You might. However, they’ll still likely search for you online. It’s how our society buys products and services.

Your Website Establishes Your Credibility

Many VA tasks are focused on the Internet. You might be managing a blog or forum. You might be proofreading and uploading articles into article directories. You might be managing affiliates for a business. All of those tasks require a good degree of comfort using online technology. Your website helps demonstrate your ability to use the internet. It demonstrates that you’re comfortable online and skilled with using technology.

If you don’t have a website, many of your clients may wonder why not. They may simply disregard you because you’re not online.

Your Website Markets Your Services

Your website accomplishes a number of marketing tactics. It communicates your services and fees. It answers any questions a prospect might have about your services, practices and policies. It also showcases your personality. You’ll likely have an “About Me” page. This is useful for telling your story. However, the word choice, design and feel of your site also helps communicate your personality and brand your business.

Your website can also broadcast your successes. You can list your testimonials. You can cite awards you’ve earned. You can communicate organizations you’re a part of. You can also list the companies you’ve worked with. All of this helps establish you as a credible service provider. Your website can be used to build trust with your prospects.

Finally, you can use your website to facilitate many of your business functions. Communications, payments and even inquiries can be managed through your website. You can also use your website to generate more income by affiliating with products or services and by selling advertisement space.

In short, if you’re going to be a Virtual Assistant, do it the right way. Create a website that helps you build and grow your dream business.

Advantages of Webcasting (Video)

Webcasting

With social networking being at a high point and increasing steadily, the drive for interactive websites is on the increase.

A lot of people want a website that’s not simply static and they’re looking for interaction when they log onto the net – from Twitter to Facebook to YouTube – we want to connect.

As an online business owner this means that adding a webcast to your online business is a great move.

First, what is a webcast?

In simple terms it’s a video recording placed on the web. Just like a TV offers traditional viewing, a webcast does something similar - but the video is streamed on the internet rather than the TV network.

A webcast can be anything from a video of you explaining how to do something to your viewers, to a two (or more) people interview, to an interactive online class.

The point is that you’re adding an interactive feature to your website and making it easier for visitors to give their feedback and get involved.

Anyone can start a webcast with a simple video recorder. One of the easiest methods is the Flipcam. It makes getting your videos on the internet drop dead easy. You can also use more sophisticated equipment to create news programs on a very high-end level.

There’s a lot of different equipment you can use and a little research will help you find the best. Once you’re set up with your video recording mode you can take things a step further and use a video editing service to add features to your recording which will really make the video stand out. There are many services online and a simple Google search will help you find the right one for you.

Webcasting is a great addition to your website. You’re making it easy for your visitors to interact with you while offering valuable information. This will keep them coming back to your site over and over again.

Why Every VA Needs an Online Presence

Building a VA business? Great! Congratulations! Being self-employed is a fulfilling and rewarding lifestyle. Before you get too far into that business plan, are you planning on having a website? If you’re going to be a virtual assistant, you need one. Here’s why:

Your Clients are Online

You’re a virtual assistant. Emphasis on virtual. That means your business operates online. Via the internet, email and perhaps instant messaging and conferencing. If you’re without an online presence, you’re missing out on clients. The majority of your clients will be online business owners. That means they’re very Internet focused. They’ll turn to the internet first to search for a provider.

Now that’s not to say that you won’t have local clients. You might. However, they’ll still likely search for you online. It’s how our society buys products and services.

Your Website Establishes Your Credibility

Many VA tasks are focused on the Internet. You might be managing a blog or forum. You might be proofreading and uploading articles into article directories. You might be managing affiliates for a business. All of those tasks require a good degree of comfort using online technology. Your website helps demonstrate your ability to use the internet. It demonstrates that you’re comfortable online and skilled with using technology.

If you don’t have a website, many of your clients may wonder why not. They may simply disregard you because you’re not online.

Your Website Markets Your Services

Your website accomplishes a number of marketing tactics. It communicates your services and fees. It answers any questions a prospect might have about your services, practices and policies. It also showcases your personality. You’ll likely have an “About Me” page. This is useful for telling your story. However, the word choice, design and feel of your site also helps communicate your personality and brand your business.

Your website can also broadcast your successes. You can list your testimonials. You can cite awards you’ve earned. You can communicate organizations you’re a part of. You can also list the companies you’ve worked with. All of this helps establish you as a credible service provider. Your website can be used to build trust with your prospects.

Finally, you can use your website to facilitate many of your business functions. Communications, payments and even inquiries can be managed through your website. You can also use your website to generate more income by affiliating with products or services and by selling advertisement space.

In short, if you’re going to be a Virtual Assistant, do it the right way. Create a website that helps you build and grow your dream business.

The Psychology Behind Choosing the Right Colors For Your Website

pantone coloursDid you know that simply changing the color of your copy can change your conversions and sales? It’s true. Color has the power to affect our emotions. This means choosing the colors for your website is not a black-and-white decision.

Matching Your Niche to the Right Color

You want your website to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it’s a website about love and romance you might use red or purple colors on the site. Take a look at these popular colors and the emotions they evoke:

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

* RED – Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It’s often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

* BLUE – Blue often represents calmness. It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness.

* GREEN – Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

* ORANGE – Orange often represents or evokes creativity, celebration and fun.

* PURPLE - Purple stands for passion. It’s also commonly used to represent royalty, luxury and fantasy.

* WHITE – White is clean. It is simple and it is innocent.

* YELLOW – Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.

* PINK – Pink is a soft color. It’s also a very feminine color. It’s great for love, baby girls, women’s health and even young girls’ fashion and interests.

* BROWN – Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

* BLACK – Black, while it can be dark and mysterious, is also solid. It’s a color that leaves no room for doubt.

Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors? If you’re unsure, consider making minor changes and testing and tracking results. Test the color of your headline. Test the color of your background. Test the color of your forms too.

Color has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals.

Three Ideas and Strategies to Give Your Visitors a Reason to Return

mouseA website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate more new visitors to come back, you’re on your way to converting them to customers.

The majority of people do not make a purchase the first time they visit a website. A website has to earn their trust. It has to establish credibility, liking and authority. These are all buying triggers, and for most websites they’re earned over time. They key is to give them a reason to come back. Here are three ideas and strategies to give your visitors a reason to return.

#1 Valuable content is definitely required. If you provide a consistent flow of great content, visitors will come back for more. However, there’s more you can do to ensure their loyalty.

#2 Provide a free membership. Take a look at your website. Why do people visit your site? What benefit can you offer on a regular basis? Now instead of offering that information to random visitors, consider creating a membership site. Membership implies exclusivity. It also implies extra value.

When people sign up for your membership program they will receive “extra” content, products or services. For example, you might create a “Report of the Month” club. The information is free for members who have signed up. Each month you deliver a quality report. You can use the report to promote affiliate products and/or your own products/services too.

#3 Include user generated content. Enable visitors to provide their own content for your website. Blogging is one way to accomplish this. You can include a “blog for us” form on your site. You can also turn the “Commenting” feature on and allow visitors to respond to your content. However, if you don’t have a blog site, then consider adding a plug-in or feature that enables them to add content.

For example, you might include a “Best Tips” category. You can then enable visitors to post or submit their best tips. You publish their information and you now have an interactive audience.

Finally, take a look at your usability features. What can you add to your site or blog to make it friendlier? For example, are other commenters notified when a comment is published to a post they also commented on? Can they forward your content to a friend? Can they print it?

The easier you make it to interact on your site, the better. Provide great content. Enable visitors to receive more via memberships and let them share information. The more repeat traffic you have, the faster you’ll build a loyal customer base.