Virtual Assistants who are just getting started in their business often get frustrated by veterans who tell them they need to specialize their services to succeed.

When you get started, anxiety can often set in as you try to find clients.

It can be tempting to say yes to any client, for anything they ask you to do.

But the problem is that soon you will probably realize you are either unhappy with what you are doing, or with what you are getting paid to do it.

When you start your business, you are the one who gets to make the decisions.

You get to decide what you do. You get to decide what you charge. You get to decide who you work with.

But when you are starting to struggle finding clients, it is really easy to give up those decisions when someone says they need you to help them do something.

So getting really specific with what you do and who you do it for from the start is a good business decision.

Here are a few reasons that you want to set up a specialty, or work towards one:

Reason #1: Be Seen By A Bigger Audience

When you make a decision to focus on a particular industry or a specific group of people that need a similar service, you expose your business to a larger, common audience.

Instead of hunting and pecking with every business owner you meet, you can find people in larger groups that are seeking the kind of support you offer.

Reason #2: Improve Your Daily Work Flow

If you offer varied services, you will find yourself jumping from one task to another a lot of the time. When you narrow down the services you offer to a specific niche, you will do fewer tasks every day, and they will probably be tasks that are related to each other.

Your daily work flow will naturally improve when you work on similar tasks, or linear tasks.

Reason #3: Develop Custom Service Packages

As you connect with your niche or target industry, you will learn more about what types of service they need. You can stay on top of trends they are seeing.

You can build packages that really speak to their needs. When you are connecting with the right people, you can build your business any way you want. And you can become the go-to person for your particular service offerings.

Bonus Reason: Charge Higher Rates

When you specialize your services, you can often charge higher rates. Expertise is value, and clients will pay for it when you position it properly.

You might even develop package pricing, which is always good to do because it gets you away from charging by the hour, which can make it difficult to raise your rates.

Choosing a great specialty is just one of the important steps to building a profitable and sustainable business. For more great tips and information about how to build your amazing VA business, join our free Getting Started as a Virtual Assistant Facebook group here.