Freshen Up Your Social Media Content with These Tips

Freshen Up Your Social Media Content with These Tips

Do you get stuck when it comes to social media content?

Many Virtual Assistants say they don't know what to post, and so they end up either wasting time, or posting nothing at all.

But social media is one of the best tools you can use to market your VA business.

I don't know about you, but when I come across someone that I might want to work with, I immediately check out their online presence, and that includes their social media profiles and content.

No matter what your service offerings are, I want to see that content in your social media posts.

If you are struggling with what to put out there, here are some tips to help you get unstuck, and getting your profiles to work for you.

1. Plan ahead

So many VAs try to just post spontaneously, and then they say they don't know what to post or write. Your social media is marketing - and you need to present a cohesive message to your audience that lets them know what you do and how you can help them. Without a plan, you will not be able to make sure that your message is consistent and clear.

2. Focus on 1-2 platforms

It is tempting to be everywhere and do everything, but the more you try to do (especially without a great plan), the more you will dilute your efforts - and your results will reflect that. Focus on 1 platform at a time, and really do it well. Facebook or LinkedIn are usually the two biggest places that VAs post. Clients are generally in one or the other, and you will have the time to interact with people better when you don't have to go 5 places. Master one platform, and then start to work with another.

3. Schedule and Be Spontaneous

Some people will tell you to never schedule any social media, but it helps to make sure you are consistent. Don't rely on scheduling everything, however. The idea behind social media is to be social. Schedule one post a day to Facebook, and make an effort to be present at least once a day to share and be social. When you aren't present, your content will reflect that.

4. Curate Great Content

Your social media channels don't have to be all about you. Find content that others are posting and share that with your audience as well. Of course make sure it is congruent with your own marketing message. But you don't have to reinvent the wheel with every post. If you see some great information that someone else has shared about a topic that your audience will be interested in, share it. They will appreciate it!

5. Check Your Messaging

Make sure your messaging is consistent with what you are talking to clients about on a regular basis. If your service offerings have changed, or if your target market has changed, make sure that your social media has changed too. It's important that your marketing message is consistent across your online channels. You sometimes don't know how a client finds you - so you want your message to be the same no matter where they are finding you.

6. Create Your Own Images

Sharing other people's images is easy - but it's not always the best idea (or even legal!). Creating your own images helps you to ensure that you have original content - and you can brand them to suit your business. It is a fact that posts with images garner much more interest that posts without them. Do yourself a favour and have some images made or make your own with a software like Canva.

7. Educate, Don't Sell

Many VAs get challenged by the ratio of content to sell their services versus those that don't sell. You will hear percentages like 20% or 25% sales posts. But what you really should be focusing on it educating your audience. When you do that, you are seeding your service offerings without providing a link for them to buy something. Focus your posts on providing information and your audience will get the message that you can help them.

Whether you are new to social media, or stuck in a rut of 'I don't know what to post', it's about strategy and congruency. 

Freshen up your social media by taking these two things into account. Sell less. Educate more. Make things look nice, and branded for your business. Share relevant content always. Schedule but be present.

To make sure your marketing message is congruent and working properly for you, check out this blog post:   Get The Most Out of Your Marketing Message

5 Ways a Solid Content Planning Strategy Helps You Get More Clients

Many Virtual Assistants do not realize the impact that content planning can have on their business.

There are a lot of mental barriers that come up for VAs when it comes to what to put out there, where to put it, and what it’s all for.

That can lead to a lot of time wasted thinking about all of these things.

And often, it means that Virtual Assistants put the wrong kind of content out for their audience to see.

Or worse, they don’t put anything out at all.

How many inspirational quote graphics do you post in your social media channels?

If they are not relevant to the services you offer your clients, they are not working for you in the way that they can be.

The bottom line is that we use content as a means to get clients.

If you don’t take the time to plan your content strategy, you can waste a lot of time and effort and see no results whatsoever.

Here are 5 way a solid content strategy helps you get more clients:

1 - Strategic planning saves you time.

If you have ever done any business planning, you know that the better prepared you are, the easier it is to execute your plan. We do this every day for our clients, but sometimes we forget to do it for ourselves. When you have a strategy, you know where you are going to focus your marketing – and that give you more time to spend interacting with potential clients. Tip: If you find yourself spending endless hours trying to put content together, take a half hour now to plan your content for the coming week. What you want to post, and where. You’ll see how much time you’ll save! (then do the next week, and the one after that!)

2 - Content goals become clearer.

What do you want your audience to do when they see your content online? Knowing your end goal is very important whether you are writing a blog article, recording a video, or creating graphics to post on social media. What do you want them to do? You want them to work with you, that’s for sure. While it’s nice to see email opens and blog comments, you really want them to take action. Tip: Instead of just writing any article for a blog post, plan what you want your people to do and work back from there. Your message will come through much more clearly, and they will know the next step.

3 - Measurable results help you improve what you put out there.

When you use content marketing as a means to build your business, you need to make sure that your business is, in fact, building. Using SEO properly in your content helps it get seen better, which is the point of content in the first place. When you build content using keywords and relevant hashtags, you are putting more eyes on it. Are you getting more signups to your list? Are you getting consultations? Are you having conversations with potential clients? If not, your content could use some work. Tip: Choose some keywords that will be the foundation for your marketing message. Don’t underestimate the power of Google and search functions. People want to find what they are looking for. When you choose your SEO pieces effectively, you will be seen.

4 - Consistent messaging positions your expertise.

Is your marketing message consistent through all of your marketing? If it’s not, your audience could be confused by your content, making it less effective. Planning helps you to figure out how to sprinkle your main marketing message throughout all of your marketing platforms so your message is the same everywhere. Tip: Use your content plan to select some broad topics and some categories, and develop your content around those.

5 - Reach your audience in a way that makes them respond.

Your audience doesn’t always like to consume their content in the same way. Some people prefer short posts, some like video or audio. If you make a plan of what you want to post, you can also plan to produce content in different formats that might be more appealing to some of your audience. Tip: Repurpose blog posts into social media graphics or videos. The more your potential clients hear about your expertise, the more effective it becomes.

Remember the whole idea behind sharing content is to get clients.

Marketing is all about putting your message in front of your potential clients so that you are top of mind when they need help.

Make your content work better for you by making a plan and developing your content around the plan.

You will make better use of your time, your audience gets a clearer message, and you can position yourself as the expert in your field.

Content Planning Masterclass for VAsWant to learn more about content planning?

If you want to learn more about content planning and see a demo of a really cool tool to help you manage yours, join us for this Content Planning Masterclass on Thursday May 17th at 1 pm Eastern.

Andy Lambert from Content Cal is my special guest for this training class.

Read more about the session and register here!

 

How to Make Time for Marketing

To start getting business and success, you must make time for marketing. Most small business owners and solopreneurs know this…let's face it, they've heard it over and over again.

Virtual assistants are no different. We are often so busy doing client work that we run out of time to do our own marketing.

People insist that they don't have enough time to do everything, and certainly not to do marketing!

I know that it's tough – believe me it's the same for me sometimes. But I have seen the results when I do make time to market and so that keeps me finding time, even when it seems impossible.

I have also seen the results that other successful business owners get…and it's because they make marketing their #1 priority.

If you've made marketing a low priority, here are some things for you to do TODAY to start to change that:

• go to your calendar, make a 30 minute block every second day, for the next month and label it: Do Marketing!

• turn off your email/phone/social media and work uninterrupted for 20 minutes on making simple connections on social media, or on follow up
from an event you have recently attended.

• make a list of your time-wasters during the day (internet surfing, computer games, yakking with friends, surfing Facebook) and the next time you
start to do one of these activities, stop and do a marketing task instead: call a client, jot down 5 ideas for new articles, write a blog post, research a
guest for your next teleseminar, write a special email to your list, etc.

• take a look at all the ezines you get and ruthlessly start unsubscribing – keep only the ones you actually open, read and take action on.

Marketing is an ongoing process for you for the lifetime of your business. The sooner you start cultivating consistent marketing habits, the sooner you'll start reaping the rewards you want.

Try taking these small steps...they may seem big, but they are doable. With consistent effort you will see consistent results – attracting more clients and prospects than you think!

You will also feel really good about your ability to market effectively and this increased confidence will show throughout all areas of your business and personal life.

So what are you waiting for?! Get going on those steps….

How to Get That First Client

Congratulations! You’ve set up your Virtual Assistant business and are ready for your first client. It’s a big step and one that deserves celebrating. So now that you’re ready to work, how do you get that first client? Consider these options:

Job Board

Job boards are a wonderful tool. They can help you launch your business. They can provide a consistent income while you’re building your business. And when you have the eventual dips in your schedule or slow season you can use them to provide additional income.

As a virtual assistant you may want to focus your attention solely on job boards for virtual assistants. There are all encompassing freelance job boards. These generally require a membership. The freelance job board can serve its purpose. However, you may find better clients via a VA job board. Check out both options and choose the opportunities that are right for you.

Always research your potential client. Make sure they’re legitimate and that they follow through on their commitments. Some job boards simply work like classified ads. You apply for the position and communicate directly with the client. Others work as a go between. All agreements, payments and work are managed through the job site. Both situations have their pros and cons. Again, make sure you’re working with a legitimate company and job site. Check references. Read reviews. Most opportunities are legitimate. However, it always pays to be safe.

Use Your Resources

When you’re ready for that first client, tell your friends and family. Make a list of 100 people you know and begin to determine who you can contact regarding your business. Send an email to your associates. Let everyone know what you’re able to provide. Your rolodex of contacts is a great place to get started. With a few simple email messages and phone calls you’ll likely land a few great clients. There’s no shame in using your resources. And there really are no better clients than those who are referred to you from friends, family and associates.

Network

If you’re not already active on a social networking site, get a profile and start connecting. Networking online is a wonderful way to market your services. It’s also a great way to meet new people.

Network offline too. Join your local business association or networking group. Become a member of your Chamber of Commerce. Participate in local meet-ups and networking events. Make sure you have a business card and a positive attitude when you’re networking. (An online presence is a must as well. )

Also consider:

• Making sure your business is listed on your local online business directory
• Advertising
• Article marketing
• Blogging/guest blogging
• Posting flyers around town

There are many ways to market your VA business. Knock on doors. Connect with people online and in your community. Use your resources and explore your opportunities. You’ll have a full schedule in no time.