I Hate Selling – How Do I Get Clients for my Virtual Assistant Business?
Do you get uncomfortable selling your VA services?
If you do, don’t worry you’re not alone.
This is one of the most common issues for Virtual Assistants who are just getting started (or who are trying to grow).
Here’s the reason: we have usually not had any sales training in the corporate world. It’s really as simple as that. We don’t know how!
When I talk to VAs who are struggling with this, and I ask them what they say to people when they are networking, the result is almost always the same.
The trip over their words.
They try to educate the client about the VA industry.
They leave the conversation frustrated, and the potential client confused.
But did you know that the most effective sales conversations are simply that … conversations?
What are you saying to potential clients?
If this is you, it’s a really simple fix!
All you have to do is make all of your conversations about the client.
Not you. The client.
Ask them questions.
- What do they do for their business?
- Do they have support?
- What keeps them busy?
- How do they find clients?
- What systems do they use to run their business?
The answers to the questions will help you tell them more about your own business – believe it or not!
And everyone LOVES to talk about their own business (trust me on this one!). Once you start asking them questions, you will be much more at ease because they will end up doing most of the talking.
You will also learn quickly whether you can help them or not.
If you can, great – you can tell them how. It’s just a conversation.
If you can’t, then you move on.
No selling involved.
Try it in your next networking conversation.
When someone says to you, ‘What do you do?’ respond with, ‘I’m a Virtual Assistant. What do you do?’
… and watch the conversation develop from there.
There is no need to fear sales – because when you offer support, either you can help someone or you can’t.
Sure, you still have to talk about logistics and pricing and all that good stuff, but the general conversation doesn’t have to paralyze you.
Leave the infomercial out of it.
Many VAs I know avoid in person networking for this reason alone. They think they have to start every conversation with their awkward one-minute infomercial.
Don’t do that. It’s not natural and it usually falls completely flat.
Just talk. Ask questions. Answer questions.
Your services will naturally come up.
No sales necessary. And I guarantee you that you will get clients!