Make Your Marketing Calendar Work For You
A very important part of doing a marketing plan is to also have a marketing calendar.
This is where you’ll put in all the important dates and milestones for your action plan – so that you can keep track of what you need to do and when you need to do it.
Activities that will be on your marketing calendar include:
• Date your ezines or newsletters go out
• Dates of teleseminars when you’re hosting and/or are a guest
• Dates of emails going out to your list – both autoresponders and broadcasts
• Dates you are submitting your articles
• Dates of blog posts
• Dates for sending out Facebook group invitations
• Dates for speaking engagements
• Dates of networking events
It’s great that you have a marketing calendar but now you need to do a couple more things to make sure it works for you. You don’t want to have wasted your time putting together a marketing plan and calendar if you don’t actually use your calendar!
Put your calendar somewhere that you’ll see it every day! Put it on your bulletin board or in a prominent place on your desk. If you use an electronic calendar, make sure it pops up first thing in the morning.
You want to be able to see this calendar all the time – as it will be a reminder of the actions you need to take. This calendar is your marketing To Do list and as such, it’s vital you look at it all the time.
As well, you can have electronic reminders set up so that you have help remembering the tasks and when there are due!
Look ahead – at the next week, month and quarter. When we’re using our calendar as a To Do list we can sometimes keep our nose buried in that particular day. But it’s also good to look ahead at what’s coming up, to see if things need to be shifted or changed.
Every Friday I look ahead to the upcoming week so I get a feel for the next week’s activities. I also usually pick one day each month to look forward to the next month and next quarter – to take a look at the bigger picture and also to see if anything needs to be tweaked. Don’t forget to make the corresponding changes in your calendar.
It may sound like a lot of work, but believe me – it’s essential to have a marketing calendar and use it daily. You’ll lessen your chances of missing deadlines, double-booking activities and events, sending too many emails out at once – and your stress level!