3 Questions to Answer Before Choosing Your Niche

Are you considering choosing a specialty for your Virtual Assistant business?

Choosing a specialty is a great thing to do in your business for a few reasons.

Working with specific clients help you to:

• Get your business in front of a bigger pool of potential clients who need the same services
• Develop specific service packages that you can charge higher rates for
• Manage multiple clients more easily because you are doing similar tasks every day

But you can’t just pick a specialty out of the air.

To make the right selection, you need to ask yourself some important questions.

Question #1: What am I really great at?

Look at your service offerings. Choose a service (or a combination of services) that you do really well. Starting with what you are really good at is key. One of my coaches told me once: ‘What comes the easiest to you, you should be charging the most for. ‘ and this is so true in business. If you have an amazing skill – organizing, delegating, project management, bookkeeping, business communication – you should consider providing this to your clients. Even if you don’t realize the value behind it, they will.

So what are you good at? Bookkeeping? Client care? Social media?  Start there.

Next question.

Question #2: What do I love to do?

The second question is so important. If you do not love the skills or services that you listed from Question #1, you need to go back to the drawing board!

To make your business happy and healthy for the long term, you need to provide services that you really enjoy. I know how to do bookkeeping, but I don’t like it. Just because you know how to do something doesn’t mean you have to do it.

You really do have to remember that your business is yours and you need drive to keep it going every day. Doing stuff you don’t like to do is not going to do you any favours.

Once you have a list of things you do really well, and that you love, there is one last question to ask yourself.

Question #3: Will people pay me to do this?

Again, take the answers from Questions #1 and 2, and now ask yourself the third question.

Are there people who will pay you to do this? You have to offer viable services to a viable audience.

For instance, I hear a lot of VAs say they love to do proofreading. And while that’s a really important skill, I’m not sure that you could build a business on it alone.

If you can’t think of people who will pay you to do what you do well and love, then you are back to square one again.

To find the best specialty for your business, you need to have services you are great at, that you love to do, and that you can get paid to do. Lots and lots of clients need to be able to pay you to do this!

Choosing a great specialty is just one of the important steps to building a profitable and sustainable business. For more great tips and information about how to build your amazing VA business, join our free Getting Started as a Virtual Assistant Facebook group here.