You Need A Marketing Plan - Period!

You Need A Marketing Plan - Period!

All virtual assistants need a marketing plan! A marketing plan makes your marketing more effective which means your business is more successful.

Most VAs do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient.

Below are all the good reasons you need to have a marketing plan. As you read these reasons, you'll probably think to yourself, "I know this, this is common sense or I've heard this before".

And you're right, but I would like you to REALLY see yourself and your business enjoying these benefits and reaping these rewards of having a marketing plan – and implementing it.

1. Easy for you take action

A marketing plan makes it easier to do your marketing because it helps you market consistently. Anything we do on a regular basis becomes much simpler and faster to do. You also get into action because a plan will break your marketing tasks down into smaller steps or chunks. You feel less overwhelmed about tackling each task and therefore, can reduce your procrastination too!

2. Save you time and money

Taking the time to sit down and create a marketing plan will save you time and money in the long run. That's because you don't have to waste time scrambling around every time you try a new marketing activity – your marketing plan lays out the steps you need to take.

A plan also helps you be more focused which means you work smarter and faster. Being focused also means that you don't get distracted and waste time and money on tactics that seem like a good opportunity but don't really fit your marketing goals outlined in your marketing plan.

3. Help you keep customers

Because your plan keeps you focused and saves time, you don't have to sacrifice client relationships due to inability to make time to follow-up with customers or create new products and services that would appeal to your clients.

4. Bring in more prospects and clients

Having a marketing plan ensures that you constantly are attracting new leads and clients, because you're actually marketing your business! There is no way around it – marketing is how you grow your business.

5. Help you run a successful and profitable business

A marketing plan will give you time, money, freedom and focus – all necessary ingredients to a successful business. It will also save your sanity and reduce your stress – so you can enjoy your work and your business!

 

Three Challenges of Being A VA and How to Avoid Them

There’s little that compares with being your own boss. As a VA you have a lot of freedom. You choose your working hours. You choose your clients. You even set your fees and grow your business as you see fit. However, this freedom also means challenges. Owning your own VA business can be tricky. Let’s explore some common challenges of being a VA and how you can avoid them.

#1 Time Management

One of the great things about being a VA is that you get to set your own working hours. However, if you’re not good at managing your time, you could end up working around the clock. In addition to your client projects, you have a business to run. That means tasks like invoicing and email are on your daily to do list. Couple that with the normal responsibilities of life and you have a very full schedule. It’s then easy to see why some VAs never seem to sleep.

However, with a good time management system, everything gets done. You get to sleep. It’s about scheduling your day. It’s about prioritizing. And you must make the most of your work time. Be productive! Eliminate distractions.

#2 Clients

Without clients you don’t have a business. Yet there will definitely be clients you wish you didn’t have. It’s okay. You don’t have to like, get along with or work with everyone. If you find that you’ve gained a client you just don’t want to work with there’s a solution. Honor your commitment and then refer them to someone else.

When setting up your business you can avoid problematic clients by taking a few steps. The first is to identify the type of clients you do want to work with. Create an “ideal” client. Write down all of the characteristics they have. What makes them ideal? When you’re searching for new clients, keep that “ideal” client in your mind.

Also make sure your systems support a good client relationship. Make sure you have established policies and procedures. Make sure communication is easy and straight forward. This will help ensure your client relationships are positive ones.

#3 Cash flow

As a service provider you only make money when you have client projects to work on. This can make cash flow a real challenge. No cash flow and you may have to take on a part time job or borrow. That’s not the goal here. The goal is to have a successful VA business. There are a few strategies to help.

First, create a savings account that can support you during the slow times. There will be slow times. Even very successful businesses have them. When you have savings to turn to, the slow times can be stress free.

Create systems that support consistent cash flow. For example, consider finding regular, longer term clients instead of project work. program. Have your clients pay in advance each month and be sure to always be marketing to bring in new clients when needed.

Finally, look for supplemental income. Become an affiliate for a product or service that your audience might be interested in. Sell advertising space on your website. Create an information product and sell it. Partner with another business owner and earn referral income. When you have multiple streams of passive income coming into your business, cash flow management becomes much easier.

There are challenges to being a VA. However, the rewards can offset them. With a plan in place, you can overcome these challenges with ease. To your success!