3 Great Reasons to Specialize Your Services In Your Virtual Assistant Business

3 Great Reasons to Specialize Your Services In Your Virtual Assistant Business

Virtual Assistants who are just getting started in their business often get frustrated by veterans who tell them they need to specialize their services to succeed.

When you get started, anxiety can often set in as you try to find clients.

It can be tempting to say yes to any client, for anything they ask you to do.

But the problem is that soon you will probably realize you are either unhappy with what you are doing, or with what you are getting paid to do it.

When you start your business, you are the one who gets to make the decisions.

You get to decide what you do. You get to decide what you charge. You get to decide who you work with.

But when you are starting to struggle finding clients, it is really easy to give up those decisions when someone says they need you to help them do something.

So getting really specific with what you do and who you do it for from the start is a good business decision.

Here are a few reasons that you want to set up a specialty, or work towards one:

Reason #1: Be Seen By A Bigger Audience

When you make a decision to focus on a particular industry or a specific group of people that need a similar service, you expose your business to a larger, common audience.

Instead of hunting and pecking with every business owner you meet, you can find people in larger groups that are seeking the kind of support you offer.

Reason #2: Improve Your Daily Work Flow

If you offer varied services, you will find yourself jumping from one task to another a lot of the time. When you narrow down the services you offer to a specific niche, you will do fewer tasks every day, and they will probably be tasks that are related to each other.

Your daily work flow will naturally improve when you work on similar tasks, or linear tasks.

Reason #3: Develop Custom Service Packages

As you connect with your niche or target industry, you will learn more about what types of service they need. You can stay on top of trends they are seeing.

You can build packages that really speak to their needs. When you are connecting with the right people, you can build your business any way you want. And you can become the go-to person for your particular service offerings.

Bonus Reason: Charge Higher Rates

When you specialize your services, you can often charge higher rates. Expertise is value, and clients will pay for it when you position it properly.

You might even develop package pricing, which is always good to do because it gets you away from charging by the hour, which can make it difficult to raise your rates.

 


 

Choosing a great specialty is just one of the important steps to building a profitable and sustainable business. For more great tips and information about how to build your amazing VA business, join our free Getting Started as a Virtual Assistant Facebook group here.

I Hate Selling - How Do I Get Clients for my Virtual Assistant Business?

Do you get uncomfortable selling your VA services?

If you do, don't worry you're not alone.

This is one of the most common issues for Virtual Assistants who are just getting started (or who are trying to grow).

Here's the reason: we have usually not had any sales training in the corporate world. It's really as simple as that. We don't know how!

When I talk to VAs who are struggling with this, and I ask them what they say to people when they are networking, the result is almost always the same.

The trip over their words.

They try to educate the client about the VA industry.

They leave the conversation frustrated, and the potential client confused.

But did you know that the most effective sales conversations are simply that ... conversations?

 What are you saying to potential clients?

If this is you, it's a really simple fix!

All you have to do is make all of your conversations about the client.

Not you. The client.

Ask them questions.

  • What do they do for their business?
  • Do they have support?
  • What keeps them busy?
  • How do they find clients?
  • What systems do they use to run their business?

The answers to the questions will help you tell them more about your own business - believe it or not!

And everyone LOVES to talk about their own business (trust me on this one!). Once you start asking them questions, you will be much more at ease because they will end up doing most of the talking.

You will also learn quickly whether you can help them or not.

If you can, great - you can tell them how. It's just a conversation. 

If you can't, then you move on.

No selling involved.

Try it in your next networking conversation.

When someone says to you, 'What do you do?' respond with, 'I'm a Virtual Assistant. What do you do?'

... and watch the conversation develop from there.

There is no need to fear sales - because when you offer support, either you can help someone or you can't.

Sure, you still have to talk about logistics and pricing and all that good stuff, but the general conversation doesn't have to paralyze you.

Leave the infomercial out of it.

Many VAs I know avoid in person networking for this reason alone.  They think they have to start every conversation with their awkward one-minute infomercial. 

Don't do that. It's not natural and it usually falls completely flat.

Just talk. Ask questions. Answer questions.

Your services will naturally come up. 

No sales necessary. And I guarantee you that you will get clients!

 

 

Just Do It!

Steps to your Goals

 

 

 

 

 

 

 

Do you have a wish list of things you want to get done in your business?

If you don’t, you should. You should have a list of short term and long term goals, and an even bigger strategy for your wish list.

If you do have a list, stop now and have a look at it.

How are you doing with developing or implementing the things you need to get done?

If you’re like me, you probably have a lot of things on the list. Maybe you don’t even know where to start.

I say, start at the beginning!

Just pick something … anything (something small would be best to start!) and get it
done.

Maybe you want to set up a blog.

Maybe you want to start a newsletter.

Maybe you want to update the content on your website.

Maybe you want to sign 3 new clients over the next month.

Whatever it is, just do it!

Set a workable plan in place. Give yourself deadlines and then make a list of what you will need to do to get it done.

If you’re not sure what you need to do, get help from someone who knows.

You will not believe the excitement (and relief!) that you will get by finishing something
that will make your business better.

And once you do one little thing, and bring it to completion, you can move onto the next
thing.

Here’s a little checklist for you:

1. Decide what you want to do.

2. Decide when you need to have it done.

3. Put that date on your calendar.

4. Determine the steps you need to complete your goal.

5. Determine when you need to complete each step so that you can do it in the proper order, or in the proper stages.

6. Put those dates on your calendar.

7. Look at your deadline dates and make sure that they are reasonable and logical, and that you have time to do the pieces you need to do.

8. Make sure your deadline dates are short enough to create some urgency, but not so much that you are working intensely (or you may find that you will drop the ball if you miss one!)

9. Tell someone what you are doing, and ask them to help you stay accountable to complete it.

10. Hang your calendar where you can see it, and work towards your goal,

Getting things done is just a matter of making them a priority on your calendar, and then knowing the steps you need to go through to get them completed.

It’s a process each time, and once you go through it once, you will find that it’s easy, and you will be able to implement the same procedure for everything you do. Just do it!

Ten Ways to Show Customers You Care

client careIf you talk to most customers, they're not really that happy with how they're treated by most businesses that they have to work with. It seems as if good customer service is a dying art. But, as a business owner, don't think for one moment that good customer service doesn't matter. Good customer care pays for itself. Here are ten ways to show your customers that you care.

1. Loyalty Discounts - You often see new customer discounts, but what about giving your long-term customers a loyalty discount? If just once a year you offer a few items at a deep discount to customers who have been with you at least six months, it will go far in making them feel as if you care about them.

2. Thank You Notes - Writing thank you notes seems to have gone out of vogue, but you'd be shocked at how much a nice handwritten note will mean to your customers. You will stand out to them and next time they need your products or services, they'll think of that note.

3. Remembering Special Days - If you've collected information on your customers such as birthdays, anniversaries or other special days, drop them a card in the mail. It's also a good time to give them a birthday discount.

4. Referral Rewards - Your happy customers will likely tell others about you anyway, but why not encourage the process by offering referral rewards. You can offer a percent off future services or a free gift; it's up to you. All will be appreciated.

5. Prompt Service - Another way to make your customers feel cared for is to offer very prompt service. Treat their work as if it's your sole priority and get it done on time or early. They will notice how you treat them.

6. Going the Extra Mile - You've heard the saying to "under promise and over deliver" before, but it cannot be said enough. If you can go the extra mile for your loyal customers, they will notice. Even if it's just something really small, they'll notice and feel cared for.

7. Personal Service - Don't treat your customers like an account number. Call them by name, and personalize all correspondence to them. By simply calling clients by their name, and making each service you provide feel special, your customers will definitely feel cared about.

8. Ask for Feedback - People love giving their opinions about things. But, often they will not do it if they're not asked. At least quarterly, send your customers a survey to ask them how you're doing and how you can do better. Then, if possible, implement something suggested.

9. Pay Attention to Detail - Very small details often go unnoticed by workers, but not by clients. If you pay attention to the small things, they'll notice - even if the small thing you paid attention to has nothing to do with the work. Perhaps you noticed an article in the paper about your client. Clip it, congratulate them, and mail it.

10. Be a Resource - Sometimes we can't be all to our clients. They need something we cannot deliver. Therefore instead of just saying no, say yes by recommending someone who can give your client what they need. When you become a resource to your clients, they'll become loyal to you because they know you care about more than the almighty dollar.

People have so many other options available to them today that they really don't have to patronize your business. Remember that customers can and will go elsewhere if they are not happy. It costs a lot more money to find a new customer than to keep one. Therefore, you should go out of your way to keep good customers happy by showing them that you care.