Your marketing message describes the core of your business and your clients. It’s essential that it accurately reflects your offerings so that new and future prospects and customers know exactly what you offer and how you can help them. The whole idea of a great marketing message is that it helps prospective and current clients,
Read MoreBy Karen Saunders Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have
Read Moreby Karen Saunders It’s almost 5 o’clock on Friday afternoon. Do you know where your newest marketing pieces are? If you’re a small business owner, they may be buried on your desk because you’ve got so many other important details to handle. Or they’re still sitting on your assistant’s desk where she’s staring at them
Read More