How Many People Is Your VA Business Helping?

How Many People Is Your VA Business Helping?

How many people do you help in your Virtual Assistant business? I’m not talking about how many clients you support. It’s a bigger question than that.

I was recently at a networking event and I spoke with a fellow who is in MLM. I’ll call him Bob, though that wasn’t his actual name.

Bob was a nice enough guy. I don’t buy any MLM stuff at this point in my life so I wasn’t quite sure what we could possibly have to talk about, but he engaged me at my vendor booth so I obliged him.

We talked about what each of us did. Bob told me that the reason he was involved with the company he works with, is that he has philanthropic interests that are very important to him, and that the business he runs helps him to support those interests.

Hmm. That made me think for a moment.

I often talk about working hard at your business because THAT’s the thing you love.

I never really thought of it as using your business to fund something else that you love. Very interesting perspective.

We chatted more.

Bob asked me what my bigger vision was.

I am in a growth period in my business, and my big vision, although coming near, is not established yet.

My mandate in my VA training business has always been that I want to help people to build and grow successful businesses. I don’t have a specific number of people I want to help do that, so that’s where the big vision is not quite in focus, but I do know that I love what I do.

I love having the impact on other’s lives that I am able to have, by teaching them, by helping them to do better with their business.

The impact of that is spiritual of course, but it’s also economic.

You’ve heard the saying, ‘When you buy local, you are helping to support a kid’s piano lessons or dance lessons.’ And other sayings to that effect.

It’s really true.

And this is where my conversation with my friend Bob went – what is the impact that we, as VAs, have on our client’s businesses?

Well, there are many.

We can help them free up their admin time so that they can go and find more clients to work with. That means more money for them.

We can help them to bring in new processes so that their existing clients can become repeat or long-term clients. That also means more money for them.

But looking past the financial pieces, what else do those things do for them?

It helps them to live a better life. It helps them to sit down at the dinner table with their family or friends and feel less stressed.

They may even be excited to have the details handled so they can free up much-needed brain space to do some planning for their business.

And if they work with their own clients, that also means the work we do also impacts those clients, who might get better energy from our clients. Or maybe better service offerings, or better products.

Sounds a bit like an MLM after all, doesn’t it?

Think about how many people YOU are helping - impacting - by doing good work in your business.

You are affecting your clients – their families and friends – and their clients. And it goes beyond that, in a web effect. It’s quite amazing when you sit and think about it.

And of course, the more work we do for them, the more money we make. And the more money we make, the better it is for our family and friends to be around us, and it’s better for our clients too.

I suggest getting really invested in your clients’ businesses – figuratively, of course – so that the work you do really helps them to grow.

When their business grows, yours does too.

If you ever need to lift your attitude or your outlook on why it is you do what you do, look no further than this quick little synopsis.

You are important, you are valuable, you are impactful. Every single day!

If you need help with getting mindset boosts and shifts like this, look no further than your VA community! An annual membership in CAVA is the answer. CAVA is a professional association for Virtual Assistants in Canada. We provide community, visibility, resources, connections, training, client opportunities and so much more. Check out our full list of benefits here: https://canadianava.org/join-cava/

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.

The Decision Making Process in the Human Brain

This is a guest post from Josh Wardini from 16 Best about how the decision making process affects how consumers shop. Though it is not specific to Virtual Assistants, I found the infographic very interesting and was amazed by many of the statistics (there are a lot in this infographic!!) and thought you might like to check it out too! Enjoy!

 

Shoppers Psychology Infographic 16 Best Josh Wardini

(Click the image or here to view the full amazing infographic!)

Shopping can be quite a psychological affair, whether we know it or not. Businesses, whether selling goods or services, have a few tricks up their sleeve when it comes to encouraging customers to make a purchase. Elements such as the color of wording on signs, the music that is playing, and the smell in the air can all have an influence on the shopping buying decisions.

Many people would assume there is a difference when it comes to the psychology of purchasing a service compared to the psychology of buying a product, but often this is not the case at all. For example, color can also be used when one sells services, as color increases brand recognition by 80%. Different colours have the power to change consumer behavior. Advertise a service in red, for example, and you could attract impulse shoppers, or use blue hues and shoppers on a budget may be interested.

The possibility of getting a discount is also a major influence for shoppers, and brands around the world have been using this strategy for years. A good example is Budget, a car rental company from New Jersey that utilizes a Best Price Guarantee to offer discounts to their clientele, and this tactic has proven very efficient at keeping customers, acquiring new ones and developing brand loyalty.

The wording used to advertise and describe a product can also affect consumer behaviour. 60 percent of customers are more likely to buy a product or service that has the word ‘guaranteed’ used to describe it. Additionally, 68% of consumers have also said that a stored signage reflects the quality of its products or services.

If consumers are buying online, then different things may affect the purchasing decision. Features that are likely to have an influence are discounts and offers, trustworthy reviews, a mobile friendly webpage, and the brand’s reputation as a whole, to name just a few.

Guest post by Josh Wardini: Josh Wardini, Editorial Contributor and Community Manager at 16best.net. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.