5 Smart Ways to Specialize Your Virtual Assistant Services

5 Smart Ways to Specialize Your Virtual Assistant Services

When you are deciding what Virtual Assistant services you can offer clients, how do you start that brainstorming or thinking process?

Often we think about the things we know how to do based on our last job, or VA services we are currently offering clients.

We come up with a list of services that we can confidently do, and then we piece those together as the client needs them or asks about them.

Maybe you are good at doing data entry or bookkeeping or social media updates.

And maybe you love doing those things every day.

But maybe you also wish you could raise you rates and do something different. Something that gets you excited to start work most days.

If you change the way you think about your service offerings, you can actually create a specialized list of services for clients that you love to work with.

I’m not talking about packages, though that certainly could come into the conversation at this point.

I’m talking about focusing your services for a particular industry or service so that you can level up your expertise, and help your clients get more value from working with you.

Here are a few smart ways to level up your virtual assistant services for your clients:

1. Social Media

Social media is a really popular service offering for VAs. Many VAs, however, provide ‘just the posting’ type of service.

What if you could expand your offerings to include reporting insights for your clients, or creating images, or even curating content from others? It’s a means of increasing your expertise in this area and bringing more value to your clients.

By taking a bigger role in your client’s social media activity you become more invested in their business and you actually help them more than just publishing their weekly content.

Lots of business owners don’t even look at their analytics. It’s a great place to add value for them – and increase your level of expertise at the same time!

2. Customer Service

Customer service is very much an in-demand service required by business owners. Every business needs clients, and every business needs to look after those clients.

So maybe right now you are handling customer service emails for your clients. What if you could also help your client with the onboarding procedures, run reports for the payments or membership numbers, and help them maintain their follow up systems or nurture those clients?

Once again, it’s about offering more value for a line of services that you are already providing for your clients. You will also bill more time with each client, and become more invested in their business – which builds solid, long-term VA-client relationships.

3. Event Management

If your clients organize online or in person events, this is a great area to level up your virtual assistant service offerings.

Instead of just setting up and managing the registration lists, consider helping with checklists for all event details, liaising with event staff, and follow up for the attendees. If the events are online, you could do the same thing – checklists, liaise with the event guests or guest speaker, manage follow up.

Growing your responsibilities if you like doing event management is a great way to help business owners with the pieces of the admin that they often don’t do well (or take too much time to do on their own).

4. Speaker Support

When you think of services, it’s not always just about what you are doing. It could be who you are doing it for.

Consider a speaker. What kinds of VA services do they need? Research for speaking gigs, connection and follow up with event planners, speaker one sheet preparation, audio or video transcripts and editings, and so on.

So sometimes if you choose who you want to work with, your specialization goes there. Imagine only having to network with one type of entrepreneur. You could become the go-to person for something like speaker support easily.

5. Project Management

Project management takes a level of skill that not all VAs have. If you do it well, you could explore offering it as a service.

Even VAs who run teams need project managers. If you use a particular system like Asana very well, this could be the service that you offer your clients. You also have the option of running one-off projects or ongoing ones.

Maybe these examples speak to you. Maybe they don’t quite. It’s about reframing how you think about specializing.

It’s not always about building packages for clients. It’s about doing tasks that you do well, and that your clients need (especially if they are not doing them now!)

Specializing doesn’t always mean moving to packages. It’s about grouping tasks that are related to a project together to create new work, and better work flow.

Think about the services you are currently offering your clients.

Are there areas that you can add more value and more responsibility to take more off their plate for them? Have a look at yours and see where you can specialize!

For help with your services, consider registering for my Getting Started as a Virtual Assistant self study program. It walks you through step by step all of the things you need to have in place to open or grow your business properly – including your rates and services! www.GetStartedVA.com

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.

Skyrocket Your Success as a VA with a Specialty

3 Questions to Answer Before Choosing Your Niche

Are you considering choosing a specialty for your Virtual Assistant business?

Choosing a specialty is a great thing to do in your business for a few reasons.

Working with specific clients help you to:

  • Get your business in front of a bigger pool of potential clients who need the same services
  • Develop specific service packages that you can charge higher rates for
  • Manage multiple clients more easily because you are doing similar tasks every day

But you can’t just pick a specialty out of the air.

To make the right selection, you need to ask yourself some important questions.

Question #1: What am I really great at?

Look at your service offerings. Choose a service (or a combination of services) that you do really well. Starting with what you are really good at is key. One of my coaches told me once: ‘What comes the easiest to you, you should be charging the most for. ‘ and this is so true in business. If you have an amazing skill – organizing, delegating, project management, bookkeeping, business communication – you should consider providing this to your clients. Even if you don’t realize the value behind it, they will.

So what are you good at? Bookkeeping? Client care? Social media?  Start there.

Next question.

Question #2: What do I love to do?

The second question is so important. If you do not love the skills or services that you listed from Question #1, you need to go back to the drawing board!

To make your business happy and healthy for the long term, you need to provide services that you really enjoy. I know how to do bookkeeping, but I don’t like it. Just because you know how to do something doesn’t mean you have to do it.

You really do have to remember that your business is yours and you need drive to keep it going every day. Doing stuff you don’t like to do is not going to do you any favours.

Once you have a list of things you do really well, and that you love, there is one last question to ask yourself.

Question #3: Will people pay me to do this?

Again, take the answers from Questions #1 and 2, and now ask yourself the third question.

Are there people who will pay you to do this? You have to offer viable services to a viable audience.

For instance, I hear a lot of VAs say they love to do proofreading. And while that’s a really important skill, I’m not sure that you could build a business on it alone.

If you can’t think of people who will pay you to do what you do well and love, then you are back to square one again.

To find the best specialty for your business, you need to have services you are great at, that you love to do, and that you can get paid to do. Lots and lots of clients need to be able to pay you to do this!



Choosing a great specialty is just one of the important steps to building a profitable and sustainable business. For more great tips and information about how to build your amazing VA business, join our free Getting Started as a Virtual Assistant Facebook group here.

3 Great Reasons to Specialize Your Services In Your Virtual Assistant Business

Virtual Assistants who are just getting started in their business often get frustrated by veterans who tell them they need to specialize their services to succeed.

When you get started, anxiety can often set in as you try to find clients.

It can be tempting to say yes to any client, for anything they ask you to do.

But the problem is that soon you will probably realize you are either unhappy with what you are doing, or with what you are getting paid to do it.

When you start your business, you are the one who gets to make the decisions.

You get to decide what you do. You get to decide what you charge. You get to decide who you work with.

But when you are starting to struggle finding clients, it is really easy to give up those decisions when someone says they need you to help them do something.

So getting really specific with what you do and who you do it for from the start is a good business decision.

Here are a few reasons that you want to set up a specialty, or work towards one:

Reason #1: Be Seen By A Bigger Audience

When you make a decision to focus on a particular industry or a specific group of people that need a similar service, you expose your business to a larger, common audience.

Instead of hunting and pecking with every business owner you meet, you can find people in larger groups that are seeking the kind of support you offer.

Reason #2: Improve Your Daily Work Flow

If you offer varied services, you will find yourself jumping from one task to another a lot of the time. When you narrow down the services you offer to a specific niche, you will do fewer tasks every day, and they will probably be tasks that are related to each other.

Your daily work flow will naturally improve when you work on similar tasks, or linear tasks.

Reason #3: Develop Custom Service Packages

As you connect with your niche or target industry, you will learn more about what types of service they need. You can stay on top of trends they are seeing.

You can build packages that really speak to their needs. When you are connecting with the right people, you can build your business any way you want. And you can become the go-to person for your particular service offerings.

Bonus Reason: Charge Higher Rates

When you specialize your services, you can often charge higher rates. Expertise is value, and clients will pay for it when you position it properly.

You might even develop package pricing, which is always good to do because it gets you away from charging by the hour, which can make it difficult to raise your rates.



Choosing a great specialty is just one of the important steps to building a profitable and sustainable business. For more great tips and information about how to build your amazing VA business, join our free Getting Started as a Virtual Assistant Facebook group here.