A niche market can be thought of as a narrowly defined group of potential customers – usually a portion of a larger target market. For example, a target market is working women, but a niche market is working women with kids at home, or working women in executive positions, or working women in the financial
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Canadian Association of Virtual Assistants (CAVA)
CAVA is a professional association providing education, training, information, resources, and community for Canadian Virtual Assistants.