What Housecleaning Has to Do With Your VA Service Offerings

What Housecleaning Has to Do With Your VA Service Offerings

Why do household chores remind me of your Virtual Assistant services?

Do you like vacuuming? I really don’t like it. I tend to do it quickly to get it overwith so it makes me all hot and sweaty.

Vacuuming is simply probably my least favourite household chore. I do a decent job but I often take shortcuts because I just dislike it that much.

I also don’t like ironing, but I’m good at it, so there’s that. I tend to iron as we need things though, instead of doing it all at once like my Mom used to do. I remember her setting up the ironing board on a Saturday morning and ironing everything in the house while we watched cartoons. She taught me how to iron shirts properly! (but I digress LOL)…

I do like dusting. I have this amazing furniture polish that I really like. It smells great and it really does a beautiful job. And it leaves the wood furniture and my upright piano nice and shiny!

And I quite enjoy doing the laundry. I get into a groove in the evenings or the weekends, washing, drying, folding and putting away. (My husband and son wash and dry, but they don’t fold and they rarely put away – how about yours?!)

So what does any of this have to do with business?

Well, your household chores are much like the tasks you do for your clients. Some you like, some you don’t. Some you are good at, some you aren’t.

Think about your daily tasks that you do for your clients (or for your own business).

Can you classify the things you do every day into the following categories?

  1. I don’t like to do it. Hate it.
  2. I’m good at it, but I don’t love it. I do it when I need to.
  3. I like it, there’s not a lot of need for it, but when there is I take pride in it.
  4. I love it. I could do it every day. I have a great system to get it done well.

Who knew housework was so much like business, eh? 🙂

Look at your daily or weekly task list.

What is it that you really like doing? Do your clients even know what you like to do? Are you just doing everything they ask you to? You don’t have to. Look at the last month of things you have done for your clients and categorize things as above. What do you see?

Are you a task-taker?

Some clients treat us like ‘the help’. And we let them. Are you doing everything that your clients ask you to? We are support professionals, yes, but we do get to make choices. Especially if we are doing things we don’t like to do, or are not good at. It’s simply not a good use of their money.

Remember you are running your own business.

You are the owner of your business. You get to decide what you do. What services you offer. Not the client. We are not their employee. Part of the beauty of being your OWN boss is that you get to decide. We have the right to determine exactly what it is that we love to do, and we have to be able to tell people ‘I don’t do that, let’s find someone else to look after that for you.’

How can you make some changes in your business that will help you get to where you want to be?

Getting back to the housecleaning, several years ago we hired a housecleaner. This was a huge step in our family. We dreamed about it for a long time and thought ‘if only we could afford it!’

But it turns out we could – because we determined the tasks we needed her to do, and what our budget was – and that’s what we pay her to do. (She does the floors, the bathrooms and the dusting every two weeks!) Hmm doesn’t that sound just like a client sales conversation?

She told us that she does not clear ‘knick knack’ shelves to clean them so we remove things from shelves if we want her to clean them. We each set the expectations and it’s great. We would never be without a housecleaner anymore.

And although she doesn’t do the ironing (she might if I paid her to, who knows!), the vacuuming gets done very well every two weeks – way better than it did before we had her.

It’s the same with your clients.

Make some definitive decisions about what you love to do, and what you are GREAT at, and then approach clients for that work.

There are plenty of options for clients to work with more than one person to get all of their ‘stuff’ done.

If you want to be in business for a long time and make the money you want to make, you must act like the head of the household (or the CEO).

I promise you, these types of decisions will be the most impactful things in your business.

Do what you love, charge properly for it. Voila. Amazing business that you LOVE.

If you are stuck at how to build your list of what you love, book a free consultation with me here. We’ll talk about what you love to do, what marketable skills you have, and what your next step should be to put it out there for clients to see!

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.

How to Build a Virtual Assistant Service Package

Do you get stuck trying to create service packages for your Virtual Assistant business? You are not alone.

This is one of the questions I get asked most often – how to package your services.

Virtual assistants know that when we charge clients for a package of services, we all benefit.

Trading hours for dollars is not a bad business model, but there are downfalls to it.

One of those downfalls is that you max out how much money you can actually earn. Because it is based solely on your time, and you only have so much time, you hit an earnings ceiling, and sometimes that happens very quickly.

Or, if you choose to work 60 to 80 hour weeks to earn more money (which some VAs do!), you will soon suffer from burnout. And then you will lose clients, and your income will go to ZERO!

Sounds dramatic, I know, but it really is true.

Any VA who has charged by the hour before knows that this is exactly what happens.

So. We talk about packages.

But there seems to be a lot of mystery around how to do it. Or at least how to do it properly.

I moved my clients to packages so long ago that I sometimes forget that someone taught me how to do it!

So now I’ll teach you!

Here is how you start to build a service package:

1. Write down all of the things you do for your clients. 

All of them. Go back as far as you need to in your records to figure out what services you offer. The list should be comprehensive.

2. Write down all of the services you offer on your website.

These are the services that you tell people you offer. Why the extra step? Because sometimes there are things on your website that you are not doing for clients. It's a double-check!

3. Go through both lists and start to categorize the tasks that are on them. 

Think of categories like organization, business correspondence, marketing, networking, list building, client communication, payment processing, wherever you find a common thread – that’s a category. Some services offerings/tasks can be in multiple categories.

4. Next, go through your client list.

Write down their business info: what they do, who their clients are, and what types of things they need support with (whether you are doing those things for them presently or not).

5. Categorize your clients as well. 

Who do you really love to work with? What do you love about them? Who do you prefer not to work with? Why not?

6. Finally, have a look at the lists of things that you created that your clients need support with.

Are there other things you could be doing for them that you are not currently doing? (Keep in mind this is not a wish list, but an actual ‘I have experience doing this and I could offer it to them right away’ list).

Now you have your pieces!

Take your categorized service listings and apply them to your favourite clients.

Build Your Packages

To build the packages, start with basic items (ie a regular newsletter) and then add on other complementary services (services that build on one another – ie social media posting of the newsletter, article marketing, blog post, etc.)

Voila! You have basically created a service package for a client that you love to work with.

Don’t worry if those examples aren’t on your lists.

Types of Packages

You can build a client care package, a list building package, a social media package, a graphics and web package, a bookkeeping package, a general admin package, a calendar management/follow up package … any service you provide can be packaged if you just think about what you can put with it to enhance it.

Set Your Prices

Now, from there, you need to decide what your prices look like. I suggest starting with a basic package price and then adding on additional services to come up with premium package prices as well.

For now, start with building some packages and in another blog post we will talk about how to price them.

I have a system that will help you understand what your billable rate should be, and how to build great pricing structure from that.

And certainly if you need help to get yours on paper (or post its!), have a look at my self study program How to Package Your Virtual Assistant Services  which will walk you through the steps to do it for yourself.