What exactly is marketing?
If you do not understand what marketing is, you will not be able to market well.
It makes sense – doesn’t it? How can you successfully do something if you’re not even sure what that “something” is?
If you ask business people to define marketing, you’ll get as many different answers as there are types of companies. Some people will start spouting jargon like the 4Ps of marketing, or go into detail about the different components of a marketing plan.
Others will say it’s all about sales and some will rhyme off different marketing theorems.
Some people will say that marketing is the activities involved in making sure that you meet the needs of your customers and get appropriate value in return.
All of these are correct but they are concerned more with the mechanics of what marketing is, not the underlying principle or philosophy of marketing.
The whole reason behind marketing, particularly in a service business such as a VA business, is to build a relationship between the person who needs something (the problem) and the person who offers something (the solution).
Build a connection with your clients and your prospective customers – that’s marketing!
You may already have a well known reputation in your niche market. Or maybe you want to grow your business and attract some new people and markets. Or you may be starting off with a great attitude but no one really knows anything about you.
Regardless of where you are at right now, your marketing must accomplish the same thing – build a relationship and make a connection. Where it differs for someone who has been in business awhile versus a new company is in the marketing strategies you employ.
Marketing is not about getting someone to buy something from you. It’s not about “getting” at all, but instead it’s about “giving” – your experience, your help, your encouragement, your knowledge.
By building a relationship, you allow the prospective client or current customer to get to know, like and trust you. Only then will they sign up for one of your assistant packages.
And if you keep building the connection and providing valuable information, these people will keep working with you. That’s how you build a successful and lasting business.
Just look at yourself – do you spend lots of money with people you dislike, don’t trust or have no respect for? I highly doubt it – I certainly don’t. So why would it be any different for people who are in need of your services and products? They will only become, and stay, customers if you build a relationship with them.