Marketing content has to be all about your clients, and their needs. Virtual Assistants sometimes misunderstand marketing, and think they have to blog about their work and their VA business.

This article is the second part of a two-part series about creating content that your potential clients will love.

Last time we talked about how to choose what to write about, and coming up with a few actual article titles. Writing about things that your audience is interested in is the first part to getting their attention.

Check out Part One to get your first 16 content ideas pulled together. (That’s where points 1 to 4 are!)

Here we go with Part Two.

Once you have your article ideas, it’s time to plan your strategy.

5. Plan your content calendar.

Start with a simple Google calendar to plan out what you want to post, and where. Using your content matrix/spreadsheet, drop in each of your article titles into the calendar – once a week is great for blog posts or videos. You can rotate through your categories so that you are creating interesting content week after week.

I call my Google calendar an editorial calendar, but it reminds me not only of what I want to publish on each date, but then you can also plan time a few days or a week before to actually do the writing or recording so that you are ready on publishing day.

6. Use media you are comfortable with for your content.

In order to make sure you don’t procrastinate around producing content, choose media that you are comfortable with and actually enjoy.

If you don’t like to write, blog posts might be challenging for you to pump out (although I always say once you have the article titles in your content matrix, it is much easier to write a 400 or 500 word blog post). And blog posts can be repurposed into many other types of content.

If you prefer images or video, then use those. And definitely consider how your clients like to consume their advice and interesting content.

I didn’t like doing video, and it took me a long time to get started with it, but now I find it one of the easiest ways to create content quickly.

7. Focus on one or two platforms and do them well.

Another mistake VAs make is thinking they have to use every social media platform out there (plus a blog). But you can’t do everything well if you divide your attention, and you will also spend way too much time marketing. Focus on one, master it, and then add another. You’ll do a much better job of consistently posting valuable stuff for your audience without spending all of your time marketing.

8. Publish regularly and consistently.

Strive for interaction from your audience. Post content consistently and respond to people who interact with you. Be aware of algorithms. The more you post, the more people will see (once a day or once a week is often far too little).

9. Simple is best.

Don’t try to write 1,000 word articles, or record 1 hour long videos. Keep things as short and to the point as you can, to hold someone’s attention. If you have a topic that has many tips, consider breaking it into more than one blog post (like I did with this one!) or video. With my videos, I stick to 3 main points to hold the audience’s interest.

10. Showcase your personality.

Our clients hire a person to help them with their business. Your personality is a big part of that. You want to create content that is interesting, and shows your expertise, but don’t forget to leave YOU out of it. You will discover your ‘voice’ the more you do. Use that. It’s yours alone, and no one else can be you!

Creating content is easy once you get into the swing of things – and follow your calendar. Plan your content, write or record it, schedule it, and be consistent.

You will soon see what your audience reacts to, and get into a routine to put yourself out there in a way that feels natural, and yes … even fun!

If you need help marketing your VA business and finding clients, a CAVA Full Membership might be exactly what you are missing. CAVA is a professional association for Virtual Assistants in Canada. We provide community, visibility, resources, connections, training, client opportunities and so much more. Check out our full list of benefits here: https://canadianava.org/join-cava/

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.