How to Choose a Specialty/Focus/Niche and Why It Matters
Are you going to specialize? As a virtual assistant, will you offer specialty services? Or will you offer anything and everything? Experts strongly recommend specializing. Here’s why:
Specializing makes you competitive.
When you specialize in a service or an industry it helps set you apart from your competition. When a potential customer is looking for a virtual administrator chances are they have a very specific task in mind. If you provide that service or specialize in their industry then you’re going to make it to the top of their list.
Not specializing can make you crazy.
Choosing a specialty means you don’t have to juggle too many tasks and responsibilities. It’s challenging enough to own and grow your own business. The last thing you want to do is add more challenges to your day. If you specialize in a task or an industry then you can focus on being the best provider possible.
Specializing helps you raise your rates.
The truth is, specialists make more money. It’s not limited to the VA industry either. It’s everywhere. If you specialize, there’s a presumption that you have specialized knowledge and skills too. People pay more for that knowledge.
Specializing helps you market.
It’s tough to market your business to a target audience if you offer everything. However, if you offer forum moderation and blog management for the parenting and child care industry then it’s much easier to market your services. You know exactly who you’re marketing to and the benefit you can provide them.
So How Do You Choose a Specialty?
There are a few considerations when choosing a specialty. First, it should be noted that you can specialize in:
An industry. For example, parenting and childcare.
A task. For example, blog management and creation.
An industry and a task. For example, blog management for the parenting and child care industry.
You might think that this degree of specialization limits you. However, consider this. If there are 500 blogs on parenting and child care and you gain five of them as clients. You probably have a full schedule. There’s plenty of work to go around. Specialization simply makes your business easier to manage and grow.
Back to choosing your specialty…
Specialize in what you know. If you are skilled at transcription then specialize in transcription. If you’re an expert blogger or bookkeeper then specialize in those tasks. If you know the ins and outs of coaching then specialize in virtual administration for coaches.
Specialize in what you like and enjoy. If you love social networking then specialize in managing and creating social networking profiles. You’ll be much happier and productive if you’re doing something you enjoy.
Specialize in something that’s in demand. Take a look at the job boards. What jobs are commonly posted for virtual assistants? Chances are, that’s an in demand niche. If it’s also something you enjoy and are skilled in then you have a winner.
Remember, you can grow and change.
You might be worried about limiting yourself if you specialize. However, you can always add more services to your portfolio. Your needs, tastes, and business will grow and change. It’s perfectly acceptable to change your services as you grow. Specializing simply helps you attain the success you desire.