As a virtual assistant there really are many services you can provide. You can offer a variety to your clients. Or you can specialize. Making the decision can be a bit challenging. Here are a few considerations to help you decide.

What Are Your Strengths?

While it might be nice to provide a variety of services it might be a better idea to focus on your strengths. For example, if you’re a terrific transcriptionist but not very technologically inclined then focus on transcription. Leave the website management to someone else. That way you can be sure you’re providing the best service possible to your clients. They’ll be 100% satisfied. And you’ll spend your time working on projects that match your skills.

What Do You Like to Do?

If you don’t enjoy a task, you’re not going to be motivated to accomplish it. This of course isn’t good business. Clients don’t appreciate it when you procrastinate. And it’s just not fun for you. Make a list of the tasks you enjoy doing. Make a list of the tasks that are okay. Then make a list of the tasks you dislike. Don’t take projects that entail tasks you dislike. Find another contractor to recommend. Consider partnering with that other contractor so you both benefit.

What’s In Demand?

Some tasks are in high demand. For example, right now managing social networking pages and profiles is an in demand opportunity. If you have skills and interests in this area this may be a service to market and provide.

Also take a look at the opportunities being requested. Visit social networking sites and search feeds for information. Visit freelance job sites and research the most commonly requested tasks. These are the skills and services people are looking for.

What Niche Will You Service?

Often, a virtual administrator will service a particular niche. For example, if you’re passionate about organization then you might seek clients in this industry. Each industry may have their own specialty needs. An organization coach for example, might need someone to schedule their appointments or moderate their forum.

When building your VA business take a look at both your strengths and weaknesses. Explore the opportunities. Also, remember that your business can change as you do. You can focus on one specialty task right now. Then as your business grows you can add more services to your portfolio. It’s your business; create it to fit your needs and the market demands for maximum success.