Struggling to Find Virtual Assistant Clients? Look at Your Numbers!
This strategy will make getting Virtual Assistants easier.
Are you still having trouble getting Virtual Assistant clients through networking?
I hear this often from VAs in the online forums. They feel like they are always networking but not getting clients.
It can be very discouraging when you feel like you are doing ‘everything’ to find clients but you are still struggling.
We take it personally and the defeat can actually make many VAs throw in the towel on their business.
Look at your numbers.
How many clients are you actually looking for?
If you were looking for 100 clients, then you would have reason to be discouraged if every time you went to an event you came home with nothing. It would be an uphill battle to try to find 100 people to work with you.
Most VAs are looking for far fewer clients than that. You are probably only looking for one (or one at a time). To fill your practice you may only need 5 good clients. Five!
So specifically how many people you need to connect with to find 5 clients? Do you know that number?
Getting strategic about your numbers makes things easier to measure and to set goals that can help you get the clients.
How many you need to connect with depends a lot on where you are choosing to network.
If you are networking in the right place, you might only need to talk to 5 people. Most of the time it’s more like 15 or 20 good contacts that convert into 5 clients.
The point is, it’s a lot fewer people than you think it is.
If your networking is not working for you, you probably aren’t being strategic enough about it.
Here are a few tips to help:
1.Go only where you know there are potential clients.
If you go to a lot of events and don’t get clients, identify why that is.
Who are you meeting there? Are the people attending ‘your’ kind of people?
What are your conversations about? What are you saying to them?
2. Know your services inside and out.
If you know who is attending the event, you can decide what you want to talk about, or present, in terms of your service offerings.
When you are in a networking situation, you need to have the answers to the questions the prospective client asks you. It expedites the process of ‘can you help me?’
3. Talk to people to gauge their interest.
Can you help them? If you think you can, ask them questions about their business and chat about how you can think you can help them.
If there is interest, invite them to a sales conversation after the event to explore the possibility of working together. It really can happen that quickly!
Networking strategically works for you much better than just ‘spending time’ networking.
You must have a good strategy to make it work for you.
Figure out where to find the people that you can help. And make the decision to spend your time there.
Focus your efforts on one good networking place, and make it work for you.
When you realize how easy it is to just work with your numbers, you can get clients much more easily.
Set up your strategy and when you find one client, then you simply rinse and repeat the process that got you that client.
For more great info about networking for your VA business, check out my free networking videos for Virtual Assistants on my Youtube channel.