5 Smart Ways to Specialize Your Virtual Assistant Services

5 Smart Ways to Specialize Your Virtual Assistant Services

When you are deciding what Virtual Assistant services you can offer clients, how do you start that brainstorming or thinking process?

Often we think about the things we know how to do based on our last job, or VA services we are currently offering clients.

We come up with a list of services that we can confidently do, and then we piece those together as the client needs them or asks about them.

Maybe you are good at doing data entry or bookkeeping or social media updates.

And maybe you love doing those things every day.

But maybe you also wish you could raise you rates and do something different. Something that gets you excited to start work most days.

If you change the way you think about your service offerings, you can actually create a specialized list of services for clients that you love to work with.

I’m not talking about packages, though that certainly could come into the conversation at this point.

I’m talking about focusing your services for a particular industry or service so that you can level up your expertise, and help your clients get more value from working with you.

Here are a few smart ways to level up your virtual assistant services for your clients:

1. Social Media

Social media is a really popular service offering for VAs. Many VAs, however, provide ‘just the posting’ type of service.

What if you could expand your offerings to include reporting insights for your clients, or creating images, or even curating content from others? It’s a means of increasing your expertise in this area and bringing more value to your clients.

By taking a bigger role in your client’s social media activity you become more invested in their business and you actually help them more than just publishing their weekly content.

Lots of business owners don’t even look at their analytics. It’s a great place to add value for them – and increase your level of expertise at the same time!

2. Customer Service

Customer service is very much an in-demand service required by business owners. Every business needs clients, and every business needs to look after those clients.

So maybe right now you are handling customer service emails for your clients. What if you could also help your client with the onboarding procedures, run reports for the payments or membership numbers, and help them maintain their follow up systems or nurture those clients?

Once again, it’s about offering more value for a line of services that you are already providing for your clients. You will also bill more time with each client, and become more invested in their business – which builds solid, long-term VA-client relationships.

3. Event Management

If your clients organize online or in person events, this is a great area to level up your virtual assistant service offerings.

Instead of just setting up and managing the registration lists, consider helping with checklists for all event details, liaising with event staff, and follow up for the attendees. If the events are online, you could do the same thing – checklists, liaise with the event guests or guest speaker, manage follow up.

Growing your responsibilities if you like doing event management is a great way to help business owners with the pieces of the admin that they often don’t do well (or take too much time to do on their own).

4. Speaker Support

When you think of services, it’s not always just about what you are doing. It could be who you are doing it for.

Consider a speaker. What kinds of VA services do they need? Research for speaking gigs, connection and follow up with event planners, speaker one sheet preparation, audio or video transcripts and editings, and so on.

So sometimes if you choose who you want to work with, your specialization goes there. Imagine only having to network with one type of entrepreneur. You could become the go-to person for something like speaker support easily.

5. Project Management

Project management takes a level of skill that not all VAs have. If you do it well, you could explore offering it as a service.

Even VAs who run teams need project managers. If you use a particular system like Asana very well, this could be the service that you offer your clients. You also have the option of running one-off projects or ongoing ones.

Maybe these examples speak to you. Maybe they don’t quite. It’s about reframing how you think about specializing.

It’s not always about building packages for clients. It’s about doing tasks that you do well, and that your clients need (especially if they are not doing them now!)

Specializing doesn’t always mean moving to packages. It’s about grouping tasks that are related to a project together to create new work, and better work flow.

Think about the services you are currently offering your clients.

Are there areas that you can add more value and more responsibility to take more off their plate for them? Have a look at yours and see where you can specialize!

For help with your services, consider registering for my Getting Started as a Virtual Assistant self study program. It walks you through step by step all of the things you need to have in place to open or grow your business properly – including your rates and services! www.GetStartedVA.com

About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.

What You Need To Get Started As A VA

One of the great things about a VA business is that it’s easy to start. You really don’t need much to launch a successful business. That being said, there are some steps you’ll want to take before you hang up your “open for business” sign.

Office Equipment

You’re a virtual assistant which means you’ll need equipment to help you work virtually. This means a:

• Computer
Backup storage or system – you can backup files online so an external drive isn’t necessary.
• Copier/scanner/fax
• Internet connection
• Desk and chair
• File cabinet/file system
Transcription software and equipment, if you offer transcription
• Telephone and headset so you can talk hands free

You likely already have much of that equipment. If not, you don’t have to spend a fortune. Take a look at flea markets and resale stores for some of the furniture. If you don’t have a computer, most experts recommend buying the best you can afford. Your business will be based on your computer so a good one helps.

Business Equipment

You’re going to want a few basics to help you market and manage your business. These include but are not limited to:

• Business Plan – this is most important! It should include your budget, goals, marketing strategy, operations, policies and procedures and so on. Create a plan so you succeed!
• Website and/or blog
• Social networking profile/pages
• Email account for business
• Telephone number for business
• Invoicing system like Freshbooks
• Time Tracking system like Time Doctor
• Bookkeeping software like Quickbooks
• Project or task management system like Asana
• Services agreement/Contractor agreement
• Personal insurance: health, dental, life etc. When you’re self-employed insurance is your responsibility.
• Bank account for business
• Organization tools: calendar, notebooks, whatever helps you get and stay organized
• Business services software. What software do you need to provide your services? For example, if you offer transcription you’ll need transcription software. If you provide graphics, you'll need a graphics program, etc.

Again, you may have much of this already. And most of these basics don’t cost much. You can spend a lot on software so be careful. Only buy what you really need.

Personal Equipment

Okay, so your home office is set and you have a solid business plan. What else do you need to get started?

• Enthusiasm
• Motivation
• Positive Mindset
• Perseverance
• Administrative skills
• Marketing knowledge (Read a few good books on marketing your business, you’ll be set.)

Not bad, right? If you already have a computer you can likely start your VA business for just a few hundred dollars. Many have started with nothing at all and made a huge success of their VA skills. Create a checklist. Create a plan. Create the success you desire.

To get more tips on starting or growing your Virtual Assistant business, check out our free training videos here: Virtual Assistant Training with Tracey D'Aviero. There are over 50 free training videos, and we are adding more all the time!

Being Your Own Boss is So Great!

I recently hosted a free information session for Virtual Assistants.

One of the first things I ask anyone when they are thinking of starting out: why they want to start their own business.

I have heard a variety of answers to this question, but many times the answer is ‘to be my own boss’.

When I start to work with someone as their coach, I ask them to look deeper into that statement. Why do you want to be your own boss?

There are always more underlying reasons that simply because you want to.

And we often talk about needing to understand WHY you want to be in business for yourself. Because some days are hard, and some decisions are hard.

Some days you will find yourself wondering if it’s worth it.

So why not start your whole business by considering that WHY, and building on it?

Why do you want to be your own boss? Think of the actual reasons.

Because it’s GREAT to be your own boss – for lots of reasons!

Here are some I have heard through discussions with other VAs:

1. I get to make my own decisions (good or bad!)
2. I can manage my own schedule.
3. I can manage my own workload.
4. I can choose the people who I want to work with.
5. I can decide which services I want to offer.
6. I can make time to fit in the other things I want to do in my life: kids’ field trips, travel, holidays, etc.

These are the normal responses that I hear.

Here are a few additional ones that you may not have thought of.

7. I get to decide what I charge, and how much money I make.
8. I get to claim some of my expenses on my taxes.
9. I don’t have to answer to anyone.
10. I can hire my own staff!
11. I can take a vacation any time I want!
12. I can make as much or as little money as I want to, anytime.

Being your own boss is a huge responsibility, but when you look at the advantages, it sure makes it easier to handle those tough days.

When you approach your business with a CEO mindset (you are not an employee, you are the owner and Chief Executive Officer of your own business), you will work better with your clients.

You will set boundaries and procedures to make things clear for everyone who works with you. Everything just becomes … easier.

Being the boss is great, as long as you act like one!

For more information about getting your VA business started, visit www.canadianava.org/va-training/