5 Smart Ways to Specialize Your Virtual Assistant Services
When you are deciding what Virtual Assistant services you can offer clients, how do you start that brainstorming or thinking process?
Often we think about the things we know how to do based on our last job, or VA services we are currently offering clients.
We come up with a list of services that we can confidently do, and then we piece those together as the client needs them or asks about them.
Maybe you are good at doing data entry or bookkeeping or social media updates.
And maybe you love doing those things every day.
But maybe you also wish you could raise you rates and do something different. Something that gets you excited to start work most days.
If you change the way you think about your service offerings, you can actually create a specialized list of services for clients that you love to work with.
I’m not talking about packages, though that certainly could come into the conversation at this point.
I’m talking about focusing your services for a particular industry or service so that you can level up your expertise, and help your clients get more value from working with you.
Here are a few smart ways to level up your virtual assistant services for your clients:
1. Social Media
Social media is a really popular service offering for VAs. Many VAs, however, provide ‘just the posting’ type of service.
What if you could expand your offerings to include reporting insights for your clients, or creating images, or even curating content from others? It’s a means of increasing your expertise in this area and bringing more value to your clients.
By taking a bigger role in your client’s social media activity you become more invested in their business and you actually help them more than just publishing their weekly content.
Lots of business owners don’t even look at their analytics. It’s a great place to add value for them – and increase your level of expertise at the same time!
2. Customer Service
Customer service is very much an in-demand service required by business owners. Every business needs clients, and every business needs to look after those clients.
So maybe right now you are handling customer service emails for your clients. What if you could also help your client with the onboarding procedures, run reports for the payments or membership numbers, and help them maintain their follow up systems or nurture those clients?
Once again, it’s about offering more value for a line of services that you are already providing for your clients. You will also bill more time with each client, and become more invested in their business – which builds solid, long-term VA-client relationships.
3. Event Management
If your clients organize online or in person events, this is a great area to level up your virtual assistant service offerings.
Instead of just setting up and managing the registration lists, consider helping with checklists for all event details, liaising with event staff, and follow up for the attendees. If the events are online, you could do the same thing – checklists, liaise with the event guests or guest speaker, manage follow up.
Growing your responsibilities if you like doing event management is a great way to help business owners with the pieces of the admin that they often don’t do well (or take too much time to do on their own).
4. Speaker Support
When you think of services, it’s not always just about what you are doing. It could be who you are doing it for.
Consider a speaker. What kinds of VA services do they need? Research for speaking gigs, connection and follow up with event planners, speaker one sheet preparation, audio or video transcripts and editings, and so on.
So sometimes if you choose who you want to work with, your specialization goes there. Imagine only having to network with one type of entrepreneur. You could become the go-to person for something like speaker support easily.
5. Project Management
Project management takes a level of skill that not all VAs have. If you do it well, you could explore offering it as a service.
Even VAs who run teams need project managers. If you use a particular system like Asana very well, this could be the service that you offer your clients. You also have the option of running one-off projects or ongoing ones.
Maybe these examples speak to you. Maybe they don’t quite. It’s about reframing how you think about specializing.
It’s not always about building packages for clients. It’s about doing tasks that you do well, and that your clients need (especially if they are not doing them now!)
Specializing doesn’t always mean moving to packages. It’s about grouping tasks that are related to a project together to create new work, and better work flow.
Think about the services you are currently offering your clients.
Are there areas that you can add more value and more responsibility to take more off their plate for them? Have a look at yours and see where you can specialize!
For help with your services, consider registering for my Getting Started as a Virtual Assistant self study program. It walks you through step by step all of the things you need to have in place to open or grow your business properly – including your rates and services! www.GetStartedVA.com
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. In 2016 she purchased the CAVA and GAVA VA associations and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.