This Could Be Why VA Clients Are Not Hiring You
Virtual assistant clients need to know what you can do for them, and how much it will cost them.
I say this all the time, and still sometimes we don’t quite do it well enough to get hired.
One of the reasons you might not get a ‘yes’ from a potential client, is that they aren’t convinced that you can help them with their needs.
Describing what you do for your clients – describing it well – is really important. It helps them understand specifically how you can help them.
It’s not hard to tell someone what your services are, but sometimes we can be too vague and that doesn’t land with them.
Their business is very personal to them, and they need to know that you understand it.
They need to see the value in taking their wallet out to start working with you.
Here’s an example:
If you tell someone that you can use MS Office or do document preparation or research, you know what that means. And you probably think they know what it means. But they don’t. Not really, anyway.
When we talk in tasks, we have a 50/50 chance that someone understands how having us do that task helps them.
Some clients do, but most probably don’t.
Remember that administrative work is our specialty, not theirs. So it’s up to you to show them that value.
How should you talk about it instead?
You want to take it further than the task itself, and talk about the deliverable itself. What will you DO for them?
It starts with your target market. Who are they? What do they do, and what do they need?
Let’s say you are targeting speakers. Get really specific about what they need and how you can help.
Instead of document preparation, tell them you can prepare their One Sheet, their PowerPoint presentations for their talks, their handouts for their workshops, their sign up sheets for events that they go to, and so on.
Instead of research, tell them you can help to find them speaking gigs, or find locations for them to host their events, or help them find content pieces for their blog or podcast.
Get really clear on specifically how you can help your clients, and how to describe it to them.
No matter whether you are posting content online, emailing someone, commenting on a post somewhere, translate your service into something they can place value on.
Seeing the value in hiring you to help them with their business is what will make your clients decide to work with you.
When you tell your target client you can help them with specific things that they need, it will land so much more clearly for them.
They will like that you understand their business, and that goes a long way to the know, like and trust that you need to build up for them to hire you.
Clients have an odd sense of what Virtual Assistants do. They often don’t even realize how a VA can help them. That’s why it’s your job to make sure they know that.
And that’s what will get you hired!
Clarity gets you clients.
I promise! Try it and see for yourself!
If you need help getting clarity around how you help your clients (specifically!), look no further than your VA community!
An annual membership in CAVA is the answer. CAVA is a professional association for Virtual Assistants in Canada. We provide community, visibility, resources, connections, training, client opportunities and so much more.
Check out our full list of benefits here: https://canadianava.org/join-cava/
About the Author: Tracey D’Aviero is a Virtual Assistant Coach, Trainer, Speaker and Author. After operating a busy VA business of her own since 1996, Tracey began teaching others to run their VA businesses in 2010 through Your VA Mentor. She also owns CAVA VA association and now teaches and coaches VAs exclusively. She has a vast amount of experience working in many different industries which helps her to offer her students and coaching clients a unique perspective and sound advice. She is a proud advocate of the Virtual Assistant industry. Learn more about Tracey’s journey in the VA industry here.