What Is Keeping Your VA Business Stuck?
If your VA business is not where you want it to be, what is making you struggle? Figure that out by reading below.
How do you feel when you think about your VA business?
Do you feel like a success? Are you proud to talk about how it’s going?
A lot of Virtual Assistants – no matter what stage of their business they are in – are not happy. In fact, they are struggling, and they don’t know why.
Or they just fly by the seat of their pants, and then they wonder why they are not successful.
I hear from VAs like that every day. Is that you?
When I ask them how their business is going, I get a lot of the same responses:
- It’s hard.
- I don’t know where to find clients.
- I am not making enough money.
- I’m stuck on a business name.
- I can’t start marketing until my website is ready.
- I’m still working on my logo.
- I’m no good at networking in person.
Some of these problems are just excuses to not start (that happens very often with new VAs!)
Some of them are simply decisions you have to make – you must learn to be brave!
And some of them are valid issues that you need to get help with, if you can’t move forward yourself.
I often challenge the excuses that VAs use to not start or grow their business.
It’s my job as a coach to help push you through the fear that you have around being a business owner and experiencing success.
I had to have someone push me through my fears and insecurities too. It’s not fun, but it does work.
So I ask these VAs what their plan is. Often they don’t have a plan, and that’s the whole problem.
Are you making excuses? or do you just need a little push?
If any of those protests above sound like you, here is my advice:
Yep, it is. Being a VA means being a business owner, and that’s not always easy. Usually the reason it’s so hard is that you don’t have a strategy in place to market your business, to find clients, and to manage the work with them. That’s really all you need to do. Treat your VA business like a business, act like a business owner and you will find it much easier.
I don’t know where to find clients.
Who are your clients? If you have not chosen a target market or industry yet, that’s your first step. Once you decide who you are looking for, you can figure out where to find them. Ask your colleagues if you don’t know. Getting clients means getting in front of the people who need your services, so they can see you. Reach out. Connect.
I am not making enough money.
How much money are you making? Where is it coming from? Do you need to raise your rates? Or do you need more clients? Get specific about what the issue is, so you can put the right plan in place to fix it. If you need to raise your rates, figure out how to tell your current clients. And any new clients you bring in, start them at the new rate. If you need to find new clients, make a plan to do that.
I’m stuck on a business name.
You have a name. Your personal name. Don’t let branding or a business name stop you from starting your business. It’s an excuse, and a bad one at that. If you are ready to serve clients – you have your services chosen, your rates set, a contract to have them fill in, and a means for them to pay you, you can get going. Don’t hang yourself up on this. Get moving.
I can’t start marketing until my website is ready.
This is the same as your business name. You don’t need a website to start having conversations with people. Your website will always be a work in progress. You do need an online presence when you get started but not necessarily a website. Update your LinkedIn profile so it’s current and describes what you do. Start a Facebook page for your business. There you go. You’re online and visible.
I’m still working on my logo.
Most clients will never even notice your logo. I know that’s probably upsetting if that’s your main focus right now but it is so true. Clients want to know two things: what you can do for them, and how much it will cost them. Branding is important, sure, but it should not be a stopping point to getting your business off the ground. Bring in some clients and revenue, and then you can brand to your heart’s content!
I’m no good at networking in person.
Many VAs are introverts. It’s part of our nature, being support professionals. But networking is really just about asking questions and assessing whether you can help someone. That’s not as hard as you think. If you really get paralyzed by networking, you might need to seek help to get better at it. If you really can’t connect with people, you will have difficulty getting clients. Maybe being a subcontractor is a better plan for you.
If you are using any of these reasons (excuses!) to stay stuck in your business, start moving through the issue. Check out the links in this article to get more info.
Success takes planning, and consistent efforts to implement those plans. And it’s great when you can crush those excuses!!
If you just need a little help to push you through what you are stuck on, reach out for a complimentary Cut to the Chase call with me. We will talk about where you are now, where you want to go, and I’ll give you my best advice for what your next step should be. Book yours here: www.yourvamentor.com/15-min.
2 thoughts on “What Is Keeping Your VA Business Stuck?”
My challenge is getting clients. Once I get a client and I have completed their project or task, they praise me for what I did a fantastic job for them so I ask for referrals but never get referrals. It’s frustrating that if a clients feels my work is professional quality and meets their expectations, why they don’t send referrals.
Sometimes I get the feeling that people think I work as a freelancer to make pocket money. They are so wrong. My business is my lifeline; revenues to keep my business operating and also to provide a sustainable income to live on. This year I am determined that this will be a banner year for getting clients and generating revenues for my business.
One of my relatives ran a successful advertising and marketing business. He became a millionaire from working with clients. It’s my inspiration but sometimes I get discouraged.
Many business owners are busy thinking about their own business, and when their work is done they move on to something else. Don’t take it personally that they aren’t sending you referrals. It’s not their responsibility to do so. Make connections with business people every day yourself to expand your audience and have conversations every day about what you do to help your clients. You are making assumptions about what your clients think but that’s a toxic attitude. Where did you find the clients that you have worked with already? Go to the same place you found them and keep talking to people. Clients come from connections!